5 Reasons Why You Should Blog For Your Business
You’ve probably already heard people telling you that you should add a blog to your website, but have never quite got around to it.
However, apart from the obvious “it will help your SEO”, did you know that blogging can actually help your business in multiple ways?
1. Establishes You As An Industry Leader
A well-written blog that helps to address issues affecting your business and customers will show your readers that you are an expert in your field.
For example, let’s say I am looking for a dog trainer in Newcastle. I find a few websites but one of them has tonnes of articles giving me incredibly useful tips and advice on how to help train my dog. There’s even a few case studies in there (these are great!).
Seeing all of this information shows me that this trainer clearly knows their stuff and so I’ll be more likely to give them a call to see how they can help me even further!
Giving away free content offers your audience a taste of what you have to offer, kind of like getting a free sample of chocolate in Hotel Chocolat. If it tastes great, you’ll probably want to buy more of it.
2. SEO (sorry but it is important!)
Businesses that have a blog get on average 55% more traffic than those who don’t.
By posting regular and relevant content, Google’s algorithms will start to rank your website
higher. The higher you’re listed on Google, the more people will see you.
Also, if your blogs are really awesome, people will be more likely to link back to them from their own sites and Google LOVES quality backlinks.
If you create shareworthy content, then guess what…more visibility!
Make sure to share your blogs on all your social media platforms. If people like your blog, they will be more likely to share it on their own pages too which will expose your business to a new audience that may not have heard about you yet.
4. Opportunities For Collaboration
Guest posting on other websites or having other people guest post on your own website is another great way of getting your name out there and gaining even more credibility.
If you already have some awesome blog posts on your site, people will be more likely to want to collaborate with you as they can already see your writing style, level of knowledge and expertise in your field.
5. Get Your Personality Across
Blogging puts more personality into your brand. I am a VA amongst thousands of others but when people read my blogs, they get a sense of who I am as a person. I work very closely with a lot of my clients and so it’s important for both parties to know that we will click before we work together.
Just be careful with this one. Remember that you are still promoting your business and you need to create a good impression. If your business is childcare and your blogs (or any online content for that matter) are full of “f***s” and “s***s” or details about your recent night out puking outside of a nightclub, people probably won’t want you to look after their kid.
If you’re worried about your writing style or grammar etc, remember that you can always hire someone (like me) to look over and edit your posts accordingly.
If writing blogs at all is still too daunting or time-consuming, you can consider completely outsourcing this task (although I highly recommend that you at least write a detailed brief of what you want ....you know your business better than anyone else after all!).